It is obvious that everything has its own strengths and weakness which make them more stronger and efficient. WestJet airline is also one of them which is growing rapidly along with its ups and downs. Below, here are some of the strengths and weakness of WestJet Airline:
STRENGTH:-
- Westjet is well-known for its brand existence and reputation.
- It recently plebiscite as Canadian airline of the year.
- As compare to other airlines, WestJet has lowest airfare cost.
- In North America, It has one of the newest and fuel efficient fleets.
- Their website is one of the strongest tool for communication.
- They always give their first priority to its customers, as they call their customers like guests.
WEAKNESS:-
- Short distance flights and limited destinations is the main weakness of WestJet.
- At the moment, it does not provide its services to customers with the international destination which compel their customers to competing airlines.
- As WestJet is planing to expand its business to international flights, providing low price in the beginning will be their main problem in the future.
- There is not much comfort in first class seating as compare to rivals.
- As they are not a huge organization they tend to provide only fair amount of snacks.
- With the invention of effective and efficient technology WestJet has 2 sets of staff for maintenance which results in higher expenses.
So, henceforth lies the strength and weakness of this growing airline, Focusing on its values and eliminating its fragility will help them to a new height of success.
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