Amazing Promotional Stratergy

Having promotional strategies ready at all times is a necessary tool. Marketing your product is not an easy job it requires effective plan and to implement it. WestJet with its last promotion in Christmas will be remembered in ages. They pulled out such an amazing promotion that no one ever thought or have any idea that it can happen. It was referred to as WestJet Christmas Miracle.

In this event WestJet asked its guests at the Toronto Pearson Airport about their wishes for last Christmas. They had a big LCD screen on which a man made Santa Clause ask about thier wishes. Customers thought it was only merely for fun and they told their wishes. Some ask for TV, socks, headphones etc. As the flight reached its destination at Calgary Airport, customers were tired and went to collect their baggage. Instead of receiving their bags they recieved all the gifts they wished for. Even if it was too expensive, WestJet provided all what they wanted. This cheered up all the customers and all were very happy. It was an awesome moment as you can see from this video below:

This strategy caught a huge positive word of mouth and its youtube video got almost 7 million hits the very next day. This promotion ultimately resulted in high loyalty of thier customers and the ones going with other airline also opt to choose its services. This was a very smart move by WestJet to capture the hearts of its consumers. Surely, this miracle will be remembered for ages.

Opportunity and Threats Of WestJet

WestJet also have some opportunities and threats besides its strengths and weakness. In the growing world, with the advancement of technology competition is rapidly increasing which cause threats and opportunities to a company. Below, here are some opportunities and threats of WestJet airline:


OPPORTUNITIES:-

• International flights are their next plan to exploit.
• Since 1996, it is rapidly growing at enormous rate.
• WestJet plan to begin the flights to destinations like Ireland and Bermunda. 
• WestJet has a desire to be regarded as one of the top international airline across the world till 2016.
• They are willing to start a loyalty program in which you can redeem points for.
• A new fleet line of 53 airplanes will be introduced by the end of 2016.

THREATS:-

• WestJet competes with the airlines like Porter airline, Air Canada and American airline which is the biggest threat.
• Inflation in fuel is also a threat for WestJet.
• WestJet has a small margin of revenue to its operation cost.
• All Potential customers of the WestJet airlines face alternative options like bus lines, ferry services, train systems.

As WestJet has its threats but it still doing a great job. The business of WestJet is increasing with the passage of time. As it is well said that "no matter how many obstacles are there in your way, You just have to move forward and keep it right.

Refference:-
http://www.studymode.com/subjects/threats-for-westjet-page1.html

Strengths And Weakness Of WestJet

It is obvious that everything has its own strengths and weakness which make them more stronger and efficient. WestJet airline is also one of them which is growing rapidly along with its ups and downs. Below, here are some of the strengths and weakness of WestJet Airline:

STRENGTH:-

• Westjet is well-known for its brand existence and reputation.

• It recently plebiscite as Canadian airline of the year.

• As compare to other airlines, WestJet has lowest airfare cost.

• In North America, It has one of the newest and fuel efficient fleets.

• Their website is one of the strongest tool for communication.

• They always give their first priority to its customers, as they call their customers like guests.

WEAKNESS:-

• Short distance flights and limited destinations is the main weakness of WestJet.

• At the moment, it does not provide its services to customers with the international destination which compel their customers to competing airlines.

• As WestJet is planing to expand its business to international flights, providing low price in the beginning will be their main problem in the future.

• There is not much comfort in first class seating as compare to rivals.

• As they are not a huge organization they tend to provide only fair amount of snacks.

• With the invention of effective and efficient technology WestJet has 2 sets of staff for maintenance which results in higher expenses.

So, henceforth lies the strength and weakness of this growing airline, Focusing on its values and eliminating its fragility will help them to a new height of success.

Reference:-

http://www.studymode.com/subjects/westjet-weakness-page1.html

  http://www.mbaskool.com/brandguide/airlines/5087-westjet-airlines.html 

Fun Facts About WestJet

Every organization has a brighter side. WestJet is a growing and highly loved by its customers. They always love to know more and more about their favorite airline. Here are some of the fun facts:

1. WestJet has been always highly admired by its corporate peers and have several times been inducted into the corporate culture hall of fame.
2. There are over 8,000 employees working with WestJet.
3. They have also won the award for their customer service in 2011
4. With advancement in technology they now have boeing next generation 737 aircraft's with fuel efficiency.
5. Another fun fact to know about is their different size of planes which includes a capacity of 119 seats, 136 seats, 166 seats.
6. If we find out the average of flights that WestJet travel in a day it is approximately 420.
7. Montego Bay to Edmonton is the longest flight of WestJet with time travel of seven hours two minutes.
8. They are highly profitable organization with annual growth rate of 6.7%.

These are the facts people enjoy to know about their organization. Hope this information will be proved useful.

Refference:-
http://www.westjet.com/pdf/investorMedia/investorFactSheet.pdf

Achievements of WestJet

WestJet is Canada's most profitable airline. It has a long list of its achievement in various sectors. It has been the no.1 choice of North Americans by dominating the big players such as Air Canada, Porter airlines etc. Here are some of the highlights of its vast achievements:

1. Only airline in Canada to be recognized in the list of Customer Service Champion by J.D. Powers.
2. Waterstone Human Capitol admired WestJet for its corporate culture.
3. Flightnetwork.com named WestJet's flight attended as the best among all other competition in the industry.
4. For a consistent time span of 2 years, WestJet made in the list Top 100 employers of Canada by Mediacorp.
5. TNS Canada's research showed WestJet was the most preferred and profitable airline across the nation.  
6. Aon Hewitt's ranked it on No.3 in the race for the best employer in Canada.
7. In 2013 WestJet won the Gold stevie award for the company of the year in the transportation industry.

Here is the link to this video: https://www.youtube.com/watch?v=eE5pVD1NZns

Mission, Vision and Values of WestJet

One of the World's fastest growing airline and highly preferred by its local people, WestJet has become a powerhouse in the industry. An excellent customer service blended with the exceptional air flight experience has lead WestJet to expand to 81 cities across 18 countries. This is the reason that hey lay a huge emphasis on its Mission, Vision and Values.


Mission- Providing an extra comfortable, friendly, safe air travel with its high end customer service and enhancing the lives of every WestJetter around the globe.



Vision- To be regarded as one of the finest and five most successful international air fleet by providing a customer friendly, caring and safe experience that will tend to change the entire air travel experience by 2016.


Values:

• Providing a safe and friendly experience.

• Have a positive attitude towards everything.

• Respect all the guests and staff.

• Be honest and fulfill all their commitments 

• Align the company's interest with WestJetters interest.

WestJet is highly known for its positive Word of mouth. This is the reason for its high exponential growth. Now they are shifting their focus to another factor i.e Safety. No doubt their tactics and excellent service will make them one of the world's best in the coming future.

Overview of WestJet

WestJet is one of the low and cheapest carrier airlines in the world. WestJet airline create a unique experience by referring their passengers as guest.  These are some of the main points on which WestJet will have keen focus for their long term endeavours.

• People and culture – Their goal is to focus and lay emphasis on the global culture throughout their employee staff and provide a better  flight experience to different cultures of the society.

• Guest experience - Continue to adopt their service because of the best service and friendly facilities provided by the WestJet airline. People who use WestJet airline for first time, they love to travel again and again with this service.

• Cost - They have accurate and suitable price for their guest for their comfort. According to the services they providing to the customers, loyal customers love to pay any amount of money to get their services.

• Growth - They have the best strategy to gain the customers by providing reliable and low prices for their tickets. With this strategy, they almost are gaining 10 percent more customers each year.

WestJet has a vision that by 2016, It will be considered as one of the top five successful airline corporation in the world with its emphasis and focus on enhancing consumer experience and providing better quality service.

Introduction

WestJet was founded by Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan, and Donald Bell in 1996. He used to believe that if you pay less for your flight; it does not mean that you should get less. At the beginning, WestJet had three aircrafts and five destinations but now it has more than 88 destinations. On 29 February, 1996, the first WestJet flight serves Edmonton, Vancouver, Calgary, Kelowna, and Winnipeg. But in the end of 1996, company had added Victoria, Saskatoon, and Regina to its operations. WestJet is currently Canada’s second largest air carrier, having a venture of average 424 flights and taking over 44000 passengers daily.

WestJet is rapidly growing as compare to other airlines in North America. There is a sustainable growth is the business by providing better services to their customers. Actually, the WestJet Company treated their customers like guests. They give top priority to their customers with safety and security. WestJet has keen interest in corporate social responsibility and always try to minimize its impact on the environment thus reflecting a positive impact on the community and our society. This investment in corporate social responsibility has lead WestJet to a very loyal customer base. Their customer knows their investment is ultimately leading to a contribution to the society. WestJet with such an effective approach and great customer service is one of future airline force to be reckoned.

Resource: https://www.westjet.com/pdf/global-reporting.pdf